Fashion Trade Mission - Düsseldorf
In January with the help of the DIT (Department of International Trade) we went over to Düsseldorf for a fashion trade show mission. This was a fantastic opportunity to not only showcase our collection but also an invaluable chance to get to know and understand the German fashion market.
Along with other UK based brands we had the opportunity to meet industry experts and listen to how the German fashion market is perhaps different from other countries. As well as this we were given an insightful trend report for the new season. ( Just a heads up, RED isn't going anywhere )
We had the opportunity to take to the streets and see the shopping districts for ourselves on a retail tour.
Bu it wasn't all work and no play. To finish off the weekend we were kindly invited to a party in the flower market, with food trucks, a bar and dj.
Overall the trip for was very successful and hopefully in the very near future you'll be seeing more of MANDKHAI in Germany!
We also have a preview of some pieces from our AW18/19 collection coming up soon so be sure to keep your eyes out for that!